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THE HOOK

The hook should have three main ingredients: A tangible but believable premise, a specific timeline and a path to get there

POWER INTRO + HERO SHOT

Your story, credentials, results and secret sauce.

Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum. Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum. Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum. Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.

Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.

BENEFITS IN BULLETS

  • Cras dapibus tellus vitae pellentesque semper.
  • Sed malesuada sem id mi convallis, sed dictum ex efficitur.
  • Praesent lacinia est id risus dapibus pretium eu vel est.
  • Donec tempor dui ac dolor accumsan, non accumsan sem tristique.
  • Vivamus suscipit lorem eu accumsan imperdiet.

TESTIMONIALS

Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.

Joe Bloggs

Marketer

Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.

Joe Bloggs

Marketer

Curabitur auctor eget nunc vel eleifend. Pellentesque aliquet euismod neque nec vestibulum.

Joe Bloggs

Marketer

A mix of personal, program specific and result-oriented testimonials.

OTHER REASONS TO BELIEVE

Press features, client logos, celebrity endorsement and/or screenshots of results work really well here.

Use bullet activators and result-oriented takeaways and benefits using “so that” extension.

  • Cras dapibus tellus vitae pellentesque semper.
  • Sed malesuada sem id mi convallis, sed dictum ex efficitur.
  • Praesent lacinia est id risus dapibus pretium eu vel est.
  • Donec tempor dui ac dolor accumsan, non accumsan sem tristique.
  • Vivamus suscipit lorem eu accumsan imperdiet.

POINTS OF URGENCY

Urgency with limited quantities, limited time, missed opportunity etc.

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